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Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled...

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