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How to Adjust—and Measure—Your Content Strategy for Google’s SGE

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Just a few months ago, Google's new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results--marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some...

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