Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 6189

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

$
0
0
It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher--the biggest one they could have hoped for--to join OpenAP: NBCUniversal. The company is coming on board to support OpenAP, the audience targeting platform that the ad sales chiefs at Fox (Joe Marchese), Viacom (Sean...

Viewing all articles
Browse latest Browse all 6189

Trending Articles