How to Drive Sales and Create Brand Loyalists During the Holidays
Looking back on holiday shopping season, it's important to recognize that retailers must be prepared not just to inspire consumers, but also to exceed their expectations, drive sales and build...
View ArticlePepsiCo Is Bringing Pepsi, Bubly and Doritos to the Super Bowl
Three brands under the PepsiCo umbrella will be making appearances in the Super Bowl this year, Adweek confirms. Doritos, PepsiCo's one-year-old sparkling water business Bubly and its flagship...
View ArticleSpotify Is Beginning to Let Brands Sponsor Discover Weekly Playlists
Spotify is testing a new way for brands to be discovered weekly. Today, the company announced a beta test of a new ad format for its weekly personalized playlist (aptly titled Discover Weekly),...
View ArticleGoldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding
Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry's only...
View ArticleInstagram Has Seen a Steady Rise in Engagement With Super Bowl Posts from...
Following the pattern that emerged during the holiday season, brands have been turning their attention toward Instagram and away from parent company Facebook when crafting their social strategies for...
View ArticleHere’s What It Takes for a Company to Stand Out at CES
In the days after last year's Consumer Electronics Show in Las Vegas wrapped up, public relations agency Diffusion approached each of its various tech-oriented clients with a question: Will they be...
View ArticleThanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the...
A star was born at the Golden Globes--but it wasn't Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water...
View ArticleMen’s Health Company Roman Quickly Addressed a Potential Facebook Ads Violation
Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new...
View ArticleNot Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for...
If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster...
View ArticleSeven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad...
Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally...
View ArticleThe Fascinating History Behind One of Winter’s Most Beautiful Home Accents
As the wintry weather sets in, it's the season for Americans to revive the cherished annual institution of the snowball fight. As it happens, making snowballs is popular in Sweden, too--but the Nordic...
View ArticleA Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland...
Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling...
View ArticleHTC Vive Announces New Headsets and a Service It Hopes Will Become the...
HTC wants to make sure virtual reality fans--or especially would-be fans--know that Oculus isn't the only one coming out with a consumer-friendly headset sometime soon. On Monday at the Consumer...
View ArticleA Facebook-Commissioned Study Found That 9 of 10 Disruptor Brands Thrive on...
Exactly how disruptive have disruptor brands--brands that originated online--been? Very, according to new research by Ipsos unveiled by Facebook at CES Tuesday. The market research firm found that 72...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleThe New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending...
David Bowie might make augmented reality a hero-at least for one day. To celebrate Bowie's birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late...
View ArticleA Federal Judge Grants Sears a Stay of Execution
Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise...
View ArticleThe Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleThese CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement
As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see...
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