How Brands Can Remain in Control of Their Ever-Increasing Data
Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like...
View ArticleWhat JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader...
View ArticleAre Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol...
Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work...
View ArticleThe National Hockey League and Snapchat Expanded Their Existing Pact
The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application...
View ArticleHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and...
During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville,...
View ArticleWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off,...
View ArticleBlack Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best...
It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out...
View ArticleBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down...
Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings....
View ArticleAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of...
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a...
View ArticleHate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the...
View ArticleInside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as...
The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to...
View ArticleDid Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10...
It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic...
View ArticleAndroid Users on Facebook Now Have More Control Over Their Location Information
Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences...
View ArticleSerena Williams Joins the Board of Directors of Poshmark, an Online Shopping...
Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins...
View ArticleThe NFL Heated Up Facebook in January, While Instagrammers Talked Golden...
The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research...
View ArticleMeet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data
Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per...
View Article91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture...
The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees...
View ArticlePepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue...
View ArticleASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About...
"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work...
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