Inside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
What happens in Vegas, stays on social media--thanks to BravoCon's new, expanded partnerships for 2023. With BravoCon's move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar's Forum, NBCUniversal...
View ArticleTubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It's good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. "At Tubi, we...
View ArticleOff the Clock: D’Eric Watson ‘Wants to Go Where the Music Is’
D'Eric Watson is a marketer, bartender and DJ. But once, he was a shy kid with stage fright. The corporate communications manager at business agency Gale has always been surrounded by music. During his...
View ArticleSprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands
Wander through YouTube to see what TV spots looked like in 1986, and you'll be in for a lot of ... vanilla. This was the year that Chevrolet (the "Heartbeat of America") showed us cowboys and fields of...
View ArticleMom and Daughter Don’t Want Santa to Miss Out in Boots’ Cute Christmas Ad
"But who gives Santa a present?" is a question many wide-eyed kids have asked their parents the night before Christmas. That's why this holiday season, U.K. retailer Boots is making sure old Saint Nick...
View ArticleThe Best 2023 Holiday Ads: Brands Unwrap Their Seasonal Spots
The holiday season comes but once a year, and with it a flurry of big budget ads from brands. From Black Friday, through to Thanksgiving and Christmas, advertisers have started unwrapping their festive...
View ArticleThe Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas
There are few major brands that are as closely connected to the winter holiday season as Coca-Cola has positioned itself through decades of marketing. The iconic figure of Santa Claus has been a...
View ArticleEos Provides a Second Chance for That Awkward First Kiss
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address....
View ArticleThe Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing...
View ArticleWeekly GenAI Watch Nov. 3
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleVodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleMastercard Runs With Small Businesses to Build Its Brand at New York City...
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City...
View ArticleHow General Mills Succeeds in Its Retail Media Partnership With Instacart
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded...
View ArticleAdweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and...
View ArticleRecurrent Ventures Names New CEO, Its Third in 3 Years
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief...
View ArticleMichael Bublé Continues His Christmas Reign as an Asda Supermarket Employee
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has...
View ArticleThe Speed of Culture Podcast: Olipop’s Meteoric Rise and the Future of Soda
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester...
View ArticleEIBWC Podcast: How Creators Help Brands Stay Connected to Culture
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth...
View ArticleWeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough...
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