NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and...
View ArticleEven Santa Needs a Break From Christmas in McDonald’s Ad
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people...
View ArticleThe Continued ‘Blanding’ Trend That Goes Against Industry Research
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ...
View ArticleHow Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
View ArticleLiterally Media, and Its Legacy Comedy Brands, Enter the Video Era
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleWhy Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of...
View ArticleOhio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The...
View ArticleHow Brands Are Humanizing AI
In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new...
View ArticleAngel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her
Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's...
View ArticleCreativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the...
View ArticleColle McVoy Hires Ciro Sarmiento as Chief Creative Officer
Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn't been filled since early in 2022. Sarmiento joins...
View ArticleHere Are the Winners of the 2023 Adcolor Awards
Industry awards shows are known for being uplifting affairs, and Adcolor's weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the...
View ArticleMcDonald’s Drops a Buzzworthy Collab With Crocs, Complete With Grimace Sandals
McDonald's has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by...
View ArticleWhy Crypto Company OKX Remains Bullish Despite Market Infamy
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on...
View ArticleStudy: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention...
Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible...
View ArticleLego’s Holiday Store Windows Feature an AR Snowball Fight
For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to...
View ArticleUber Teen’s First Campaign Captures Relatable Coming of Age Moments
Working parents rarely have enough time to drive their kids everywhere they want to go, so Uber is offering up its services with a new product for teenagers. Uber Teen launched earlier this year and...
View ArticleNike Names New CMO to Help Write Its Next Chapter
For over 30 years, Nike's longstanding chief marketing officer (CMO) Dirk-Jan "DJ" van Hameren has been helping the brand "Just Do it." Now, he's announced plans to retire at the end of 2023. As it...
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