Kia Aims for a Perfect 10 in Emotional Super Bowl Ad
Kia's Super Bowl 58 ad centers its all-electric EV9--the first mass-market three-row EV SUV in the U.S. The 60-second ad, "Perfect 10," debuted today and will air during the Big Game's fourth quarter....
View ArticleInside Pluto TV’s First Super Bowl Appearance
Pluto TV is celebrating its 10th anniversary on the world's biggest stage. The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in...
View ArticleBreaking Traditions: Gen Z and Millennial Women Transform Super Bowl
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and...
View ArticleVolkswagen Celebrates 75 Years in America in a Super Bowl Campaign From...
Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen. To celebrate 75 years in America,...
View ArticleThe Speed of Culture Podcast: How Sports Fans Are Keeping Linear TV Alive
With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for...
View ArticleVisa Reveals Why It’s Not Advertising in the Super Bowl
The Super Bowl season is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league...
View ArticleAll the Movie Trailers From the 2024 Super Bowl
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney...
View ArticleIntroducing AIQ: a New Podcast About Leveling Up Your AI IQ
Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next...
View ArticleHow Adidas and Neuroscientists Joined Forces to Help Athletes
It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes...
View ArticleFollowing a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super...
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By...
View ArticlePoppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and...
View ArticleT-Mobile Auditions Common and Jennifer Hudson for Bradley Cooper’s Job in...
For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status...
View ArticleBeyond the Field: Insights Into NFL’s Marketing Vision
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the...
View Article‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip...
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the...
View ArticlePfizer Super Bowl Ad Debut Fights Cancer With Science and Queen
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the...
View ArticleWhy Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence...
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it...
View ArticleQuinta Brunson Asks If She Can Write Off Nachos in TurboTax Super Bowl Spot
Quinta Brunson is on a roll. After wins at the Golden Globes and the Emmy Awards, Brunson now heads to the Super Bowl as the star of a spot for TurboTax. "Make Your Moves Count" from R/GA finds the...
View ArticleGet Married in Cheetos Chapel and Walk the ‘Chip Strip,’ Inside Frito-Lay’s...
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome...
View ArticleHow Gatorade Debuted Its New iD Membership Program In Las Vegas During the...
To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las Vegas for young visiting athletes and its NFL talent roster. The invite-only...
View Article5 High-Performing Super Bowl 58 Ads Based on Data
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers that hedge their bets on the Big Game. Although...
View Article