Publicis.Sapient Nabs Chief Marketing Officer From Deloitte
Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked...
View ArticleUber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According...
View ArticlePinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...
View ArticleWe’re in a Retail Renaissance and Focusing on Data Is What Separates the...
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...
View ArticleSamsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
View ArticleWieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...
View ArticleHollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note
Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original...
View ArticleChipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO
Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned...
View ArticleU.S. Air Force Retains GSD&M With $741 Million Contract
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue...
View ArticleGoogle Announces Initiative to Help Publishers and Combat Fake News
At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help...
View ArticleWhy the CEO of Glossier Thinks Retail Companies Need to Invest More in the...
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store...
View ArticleFacebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...
View ArticleYouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...
View ArticleAmazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...
View ArticleGoogle Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleFacebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’
After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all...
View ArticleFord’s Chief Brand Officer Is Leaving the Company
Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
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