CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one portent of social change came from corporate America. One by one, companies...
View ArticleDisrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the...
View ArticleInfographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash....
View ArticleThere’s a Better Way to Do Influencer Trips
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers...
View ArticleMaking People Feel Special Is What Fri Forjindam Does Best
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her...
View ArticleSpotify’s Plan to Monetize Live Events
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has...
View ArticleHere’s IAB’s 2024 NewFronts Schedule
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events...
View ArticleKristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s...
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for its new membership program. Wiig's character, which she created at...
View ArticleHeinz Ketchup Stations Heat Up Chicago’s Condiment Controversy
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular...
View ArticleHow Turo Became the World’s Largest Car-Sharing Marketplace
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to...
View Article9 Arguments Against Timesheets and for Modern Compensation Models
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious...
View ArticleMarketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of...
View ArticleThe Enduring Power of Carhartt Comes From More Than Style
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad...
View ArticleCBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized...
View ArticleMeasurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To...
View ArticleHow Women’s Sports Bars Are Bringing Fans and Brands to March Madness
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago,...
View ArticlePapa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically...
A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in 10 people don't know how to use basic grammar. According to a 2019 survey from Grammarly, 64% of...
View ArticleHow Hodinkee’s Big Bet on a Watch Business Backfired
When watch enthusiast website Hodinkee acquired used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal...
View ArticleDTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux, the strategy is shifting. The direct-to-consumer brand has nearly 600,000...
View ArticleWhy CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
While some A-listers shirk the paparazzi, others accept that the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture...
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