LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily been a pillar of brand strategy - creating an identity and finding prospective...
View ArticleCreators and Strategists Say These Are the Social Trends to Watch
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts...
View ArticleHow LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials...
View ArticlePuma Wants to Sprint in Olympics Brand Race Against Nike and Adidas
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping that the 2024 Summer Olympic Games in Paris will help it cement that status. The German sportswear company unveiled...
View ArticleANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides,...
View ArticleCannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls
Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston music venues....
View ArticleSimone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad
Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a...
View ArticleMegan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking...
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s...
View ArticleParamount Hires a Bank to Explore the Sale of VidCon
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The...
View ArticleLil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure...
View ArticleBBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative...
View ArticleAmazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising....
View ArticleO.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football...
View ArticleQuaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table
Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the...
View ArticleReddit’s CMO Busts Platform Myths
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some...
View ArticleCanal+ Ad Gives an Inspirational Action Movie a Shocking Ending
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an...
View ArticleCeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy....
View ArticleThe Office Cast Become the Masters of Small Business for AT&T
When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The...
View ArticleTechMagic Podcast: RIP Apple Car, Hello Apple Robots
In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss...
View ArticleThe Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting
The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and...
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