After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, "Even More Innocent." The work follows an...
View ArticleBBC Speaks to News Weary Consumers in First Global Brand Campaign
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You...
View ArticleStella Artois Makes Light of How Often Drinkers Steal Its Glassware
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB...
View ArticleVisualizing Success: Crafting Personal Brands With Video
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the...
View ArticleOutback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for...
Flaky friends, gotta love 'em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some way to have a backup...
View ArticleImpossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the...
View ArticleBTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City...
View ArticleBrave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights...
View ArticleAI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches...
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its...
View ArticleBeyond the Flight: CMO Alicia Tillman on Reinventing Delta’s Brand Experience
Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation,...
View ArticleLove Wellness Is Getting to the Root of Women’s Health
When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo...
View ArticleSustainability Is More Than a Big Leafy Green Picture
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the...
View ArticleAd Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the...
View ArticleGoogle Delays Cookie Deprecation For The Third Time
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has...
View ArticleUnder the Hood of Tesla’s Fleeting Foray Into Advertising
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign....
View ArticleA Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a...
View ArticleDavid Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the...
View ArticleBuyers Are Wasting Money on Alt IDs While Cookies Still Persist
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher...
View ArticleCommerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every...
View ArticleOwen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in...
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