City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David...
View ArticleExclusive: A Look Inside Paramount’s Upfront Dinners for 2024
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January...
View ArticleT-Mobile Advertising Solutions Launches Retail Media Network in NewFronts Debut
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The...
View ArticleCamaraderie Over Competition: Newbie Ad Agency Founders, Unite
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down...
View ArticleBumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the...
View ArticleInside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics'...
View ArticleUnlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the...
View ArticleAt Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...
View ArticleHow Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...
View ArticleRoku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...
View ArticleAmazon’s Ad Business Continues to Boom
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared...
View ArticleKetel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and...
View ArticleHow 5 Companies Built Sonic Logos to Immortalize Their Brand
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his...
View ArticleAdvertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences...
View Article7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
Today, 100 chief marketing officers, along with rising stars, academics and other C-suite executives, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate an...
View ArticleMartin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only...
View ArticleSummer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap?...
View ArticleWill Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep...
View ArticleInside Pinterest’s Mission to Take Over the Desert
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our...
View ArticleSpotify Is Ready to Compete for Video Advertising
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital...
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