What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away this year,...
View ArticleBurger King Celebrates Bald Spots With a Whopper Giveaway
Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combination of a...
View ArticleGlamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both...
View ArticleThe Less Obvious Scary Things About Starting an Ad Agency
If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the...
View ArticleBéis Goes Country With Pit Stop Pop-Up at Stagecoach
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach,...
View ArticleMeta Continues AI Push With New Generative Image and Text Tools
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta...
View ArticleDisney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced...
View ArticleCoca-Cola Puts People and Pets Over Product in an Ode to Spills
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X...
View ArticleApple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a...
View ArticleThe Loneliness Epidemic and Media Consumption: What Marketers Need to Know
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health...
View ArticleWhat to Expect From This Year’s Upfront, According to Buyers
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrocketing...
View ArticleClean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to...
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most...
View ArticleWhy We Can’t Stop Talking About Asian Creativity
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and...
View ArticleFossil Consolidates Global Media With Assembly
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15...
View ArticleGap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in...
View ArticleDisney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a...
View ArticleLeaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck...
View ArticleAfter Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet...
It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash...
View ArticleKendall Toole Explains Why You Don’t Quit in New Brand Video
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's...
View ArticleHow Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout...
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