The Ad-Tech Industry’s Looming Shakeout Could Finally Happen
Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand...
View ArticleHow Headspace Struck Content Gold With Soothing Animations, Voiced by Its...
Andy Puddicombe's voiceovers for Headspace, the guided meditation platform he cofounded eight years ago, aim to put users in a thoughtful, receptive state of mind. Last year, to make its programs more...
View Article4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target
Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold. In a blog post, the Anti-Defamation League said it has received at least two...
View ArticleAs Corporate Agencies Clamp Down on Drinking, Mother USA Asks Job Seekers to...
For those who've gotten a memo at work telling them that office drinking is going the way of Don Draper, independent agency Mother USA has its own message: Maybe it's time for a new job. Responding to...
View ArticleOnline Community Experience Drove This Independent Agency From the Start
Independent agency The Social Element may be based in London, but the world--and the internet--is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting...
View ArticleSuper Troopers Star Paul Soter Is a Nimbly-Bimbly Adman
You may know Paul Soter as the cop in cult-comedy classic Super Troopers who says "meow" 10 times during a routine highway stop, but the writer, actor and director has spent the past five years as...
View ArticleWhy In-house Publishers Are Becoming Attractive Alternatives for Advertisers...
Once seen more as an added-value proposition for media placements, publishers' branded-content labs have expanded to meet growing client demand. Publishing studios increasingly have become an appealing...
View ArticleHow One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...
View ArticleIn Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser...
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...
View ArticleFacebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
View ArticleInstagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos...
View ArticlePayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with...
View ArticleOne Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its...
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief...
View ArticleA Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
If the ultimate in '90s divas deems a hostel a solid choice, then it's got to be good for us mere mortals, right? In a ridiculous but rather funny spot for Hostelworld, a shiny black limo pulls up to...
View Article5 Things We Learned From Mark Zuckerberg During Day 1 of His Congressional...
This afternoon, Facebook CEO Mark Zuckerberg spent several hours answering questions from dozens of U.S. senators in Washington, D.C. The questions varied from explaining the basics of ad-tech to...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
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