Facebook: Here’s How to Ask for Location-Based Recommendations
Did you know Facebook allows you to ask your friends to recommend places to visit in specific cities (even your own)? For instance, if you're planning a vacation, you may want to ask your friends for...
View ArticleFacebook Welcomed New Measurement Partners for Ad Viewability, Mobile
Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view...
View ArticleHow to Become a Pro at Marketing in a Nascent Industry
The newfound transparency in the once-illicit cannabis business creates instant appeal as well as consumer security. It's a good time to be marketing this space. However, while the industry flourishes,...
View ArticleOn the Adweek Podcast: Media-All Stars and Hiring Stunts
Media agency execs play a crucial but often-underappreciated role in the marketing world. This week, Adweek honors 17 of the media industry's brightest minds in our annual Media-All Stars Issue. On...
View ArticleMy Secret to Not Aging Out of the Advertising Industry? Adjust Your Perspective
I recently moderated a panel discussion of creative directors from several ad agencies at an industry conference when a difficult but important questions arose: How old is too old for the ad game? No...
View ArticleDavid’s Bridal Names January Digital Its Agency of Record
David's Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and...
View ArticleThis May Be the Simplest Ad That’s Ever Saved Lives
Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper. Grey Group Poland recently brought together...
View ArticleTwitter Is Ready for Ramadan
The Ramadan holiday for Muslims began Tuesday night and will run through Thursday, June 14, and Twitter brought back its popular hashtag-triggered emojis. Twitter's redesigned crescent moon emoji will...
View ArticleHitchcock Muse Tippi Hedren Plays a Majestic Fortune Teller in Gucci’s New Ad...
Tippi Hedren is back! Not that she ever went away since her days as an actress in Hitchcock's Marnie and The Birds, but her most recent work is as the star in Gucci's advertising campaign for its new...
View ArticleThese Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the...
This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time's Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook...
View ArticleIt’s Time for Brands to Stop Complaining About Privacy Issues and Take an...
Facebook's ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column,...
View ArticleFacebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...
View ArticleStoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...
View ArticleAxe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...
View ArticleIn an Expected Move, Amazon Offers Exclusive Whole Foods Deals to Prime Members
It was only a matter of... Prime. Ten months after acquiring Whole Foods, Amazon announced exclusive savings to Prime members who shop in-store. Prime members can use the Whole Foods app (or set up to...
View ArticleWorking Fervently Toward the Bottom Line Is Isolating Consumers. It’s Time to...
Since 2013 when Edward Snowden released documents about the NSA's internal workings, the world has started to question the way their data is collected and used against them. Since then, findings by Pew...
View ArticleHBO Might Have Accurately Envisioned the Future of the Internet
In Season 5 of Silicon Valley, which wrapped up May 13, Richard Hendricks, CEO of fictional startup Pied Piper, and his plucky band of misfits worked tirelessly to bring their new kind of internet,...
View ArticleBy Destroying Its Hotel and Casino, The Palms Ushers in a New Era in Its...
Say goodbye to the old Palms Casino Resort. It's time for a new era, complete with $620 million in hotel renovations and some seriously destructive behavior. A major marketing campaign, "From Dust to...
View ArticleThis Agency Mom Is Going to Cannes, and She’s Taking Her Toddler With Her
With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she's ready for the 2018 Cannes Lions Festival. Typically, the essentials for Cannes include...
View ArticleAwkward Moments Are Celebrated in New Cerebral Palsy Foundation Campaign
There is no manual for how to live, and there are some awkward situations in life for which absolutely nothing could prepare you. An animated digital ad campaign from the Cerebral Palsy Foundation is...
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