An Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleL’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and...
CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented...
View ArticleWhen Bots Fail, So Do Brands
The world has been overrun by bots, but that's not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites...
View ArticleThe Maryland Cannabis Market Matters More Than Companies May Realize
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. The grass is getting much greener for the...
View ArticleAdobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are...
View ArticleSee 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina...
View ArticleIn New Discovery Ad Offering, Brands Appear Only in New Episodes of...
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined...
View Article‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our...
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long...
View ArticleDavid Droga Still Has Faith in Advertising, Even If You Don’t
"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of Creativity for...
View ArticleHow to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your...
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
View ArticleLook! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of...
View ArticleBumble’s Founder Credits the App’s Early Success to Micro-Influencers
CANNES, France--When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating...
View Article3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very...
View ArticleAdvertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
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