This Valentine’s Day Store in NYC Warns Shoppers About the Darker Side of Love
Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine's Day gifts for your sweetie-pie. But at the One Love Foundations's #LoveBetter...
View ArticleAthletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert...
View ArticleUnleash the Power of Geotargeting for Your Facebook Ads
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp,...
View ArticleWhy Brand Love Has to Go Beyond Algorithms to Be Real
An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used a lot but I...
View ArticleFacebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day,...
View ArticleGodiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for...
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for...
View ArticlePinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are...
View ArticleHow Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the...
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with...
View ArticleArizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she...
View ArticleHuge Hires Young & Rubicam Chief Strategy Officer to Head Up Global Planning
Global experience agency Huge today announced the appointment of Dick de Lange as managing director and global head of planning. De Lange served as chief strategy officer of North America at Young...
View ArticleThe CW Will Expand Its Schedule to Sunday Nights in October
The CW is growing from five nights of programming to six next season. Starting in October, the network will expand its schedule to Sunday nights, for a total of 12 hours of prime-time shows each week....
View ArticleGoogle Chrome’s Crackdown of Bad Ads Is Only the Beginning
In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious gangs....
View ArticleAd Agencies Don’t Expect to Cut Down on Facebook as Site Continues Losing...
Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they've been bullish or bearish on the world's largest social...
View ArticleThis AI Tool Generates Personalized Shakespearean Sonnets to Give to Your Love
If a robot were to write sonnet, what would it sound like? And, perhaps more importantly, what would it feel like? This Valentine's Day, teams of developers and designers at Brooklyn-based agency Huge...
View ArticleLas Vegas’ Ad Agency Explains Why ‘What Happens Here, Stays Here’ Isn’t Going...
Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here, stays here" tagline for...
View ArticleNBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were...
Millions tuned in to NBC's Olympics coverage on Tuesday night to see snowboarding icon Shaun White win his third Winter Olympics gold medal, which consequently gave Team USA its 100th all-time winter...
View ArticleA Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60,...
View ArticleSerena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own...
View ArticleFacebook Messenger: Here’s How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger...
View ArticleWhat Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters...
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted...
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