YouTube Just Launched a New Destination for Gamers and Is Shuttering the...
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for...
View Article22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative...
View Article4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...
View Article3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or...
View ArticlePoignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have...
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria...
View ArticleDanny Trejo Joins L.A’s Insane Campaign About Not Being a Pain on the Train
This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a...
View ArticleACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed...
View ArticleThis Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous...
View ArticleHow to Ensure Your Campaign Is as Brand-safe, Viewable and Fraud-free as...
The programmatic advertising landscape provides significant efficiencies, but also presents myriad challenges for the contemporary marketer. And with U.S. advertisers poised to spend $46 billion on...
View ArticleUM Retains Charles Schwab’s U.S. Media Business After a Review
Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in...
View ArticleAmazon Takes Third in the Latest Digital Ad Rankings
In the Olympics of digital advertising, Amazon has earned itself a bronze medal. That's because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon's platform this...
View ArticleIn the AI Race, China Is Mere Steps Behind the U.S.
China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu Lee's...
View ArticleThis Startup Wants to Give People the Ability to Take Health Tests at Home
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get...
View ArticleInstagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific...
View ArticleTough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a...
View ArticlePost-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID...
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to...
View ArticleHere’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising...
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
View ArticleTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
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