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Newell Brands Consolidates Global Business With WPP

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Newell Brands announced today that it's expanding its relationship with WPP by appointing it as its global communications partner across all brands--including Rubbermaid, Elmer's, Paper Mate, Sharpie, Yankee Candle, Marmot, Coleman and more--following a review. WPP first began working with Newell in 2016 when the brand handed lead global creative duties from BBH to J....

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