IAB Tech Lab Rolls Out Podcasting Certification Program to Push for Uniform...
The Interactive Advertising Bureau Tech Lab is attempting to bring a measure of uniformity to the messy world of podcast advertising. The trade group rolled out a new compliance program on Tuesday that...
View ArticleNewell Brands Consolidates Global Business With WPP
Newell Brands announced today that it's expanding its relationship with WPP by appointing it as its global communications partner across all brands--including Rubbermaid, Elmer's, Paper Mate, Sharpie,...
View ArticleFacebook Took Steps to Streamline the App Review Process for Developers
Facebook introduced some tweaks to the way developers submit their applications for review. The social network created a new getting started guide, which presents three common use cases and scenarios...
View ArticleHuge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs
It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what's "best" this holiday season, they all start to...
View Article6 Social Media Trends to Keep Your Eye on Heading Into the New Year
Approximately 2.77 billion. That's the estimated number of people that will be using social media by 2019. We've come a long way from the days of Myspace in the early 2000s and from when there were...
View ArticlePodcast Ads Perform Better Than Other Digital Ads, Research Finds
A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast...
View Article5 Brands That Actually Did Some Good in 2018
Around this time of year, we start making resolutions to be better people--be it by drinking more water, learning a new skill, connecting with lost friends, or promising not to swear quite as often....
View ArticleThanksgiving, Black Friday, Cyber Monday Dominated Facebook IQ’s Hot Topics...
Conversation about Thanksgiving, Black Friday, Cyber Monday and Christmas thoroughly dominated Facebook and Instagram in November, according to the latest Hot Topics report from research arm Facebook...
View ArticleVideo: Bleacher Report Celebrated Sneakerhead Culture With Its Latest Pop-Up
In New York's Chelsea neighborhood earlier this month, an unassuming building recently played host to a crowd of sneakerheads and VIPs gathered to learn more about the culture of the shoe and customize...
View ArticleDow Jones Media Group Has Changed Its Name to ‘Barron’s Group’
More than two years after Dow Jones Media Group formed to boost a collection of brands' visibilities to clients and audiences, the group is getting a name change. The group, which includes Barron's,...
View ArticleStrangers Talk About the Stigma, Shame and Anguish of Debt in This Powerful...
The heaviest burden of spiraling debt is often that we have to bear the weight alone. Despite modern society's reliance on student loans, credit cards and other forms of debt, there are many stigmas...
View ArticleHow Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad...
If your job entails making flowcharts, process maps, org charts or other diagrams, you've probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of...
View ArticleTwitter iOS Users Can Now Easily Switch Between Top Tweets and Latest Tweets
iOS users get first crack at Twitter's option to toggle between top tweets and the latest tweets. The social network revealed at the end of October that it was testing the feature, and Tuesday, it...
View ArticleThe New York Public Library Released an Insta Novel of A Christmas Carol
The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens' A Christmas Carol Wednesday with the debut of a new Insta Novel. The NYPL teamed up with New York...
View ArticleWhat to Keep in Mind When Building an In-House Programmatic Team
In-housing programmatic effort can help you save on costs, increase ROI and keep control of your data, and that's just a few of its benefits. But it can also raise some important questions, starting...
View ArticleKraft Will Deliver Emergency Grilled Cheese to Parents in Times Square Today
New York's Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it's safe to say that patience levels could drop, especially when the little...
View ArticleCan You Tell Which College Football Bowl Game Sponsors Are Real or Fake?
College football seemingly expands its slate of bowl games each year. There are 41 this season alone. And most of those bowl games have sponsors looking to catch the attention of college football fans....
View ArticleCocktail Shakers Shook Up Facebook in November, Becoming a Topic to Watch
Facebook users were mixing it up in November, as cocktail shakers were one of Facebook IQ's Topics to Watch for the month. Cocktail shakers and related topics bar spoon, bartender, cocktail, cocktail...
View ArticleThis Electric Skateboard Company Just Received $60 Million in a Series B Funding
In an age where it feels like everyone is fed up with public transportation and traffic, other first and last mile options like skateboards and scooters are seeing new life. Take Boosted Board, an...
View Article17 Campaigns So Good, They Made Other Agencies Jealous in 2018
Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created...
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