AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
View ArticleFacebook and Twitter Took Down Pages and Accounts in Bangladesh
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in...
View Article2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can...
Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
View ArticleWhat Motivated Stance to Drop Its First Ad Campaign After 9 Years in Business
Stance, which started as a sock brand and has since evolved to include T-shirts and men's underwear, launched in 2009. But it took until the summer of 2018, almost an entire decade into the company's...
View ArticleMarketers Need to Focus More Holiday Ad Spend on the Ample Opportunities...
Here's a holiday present for retailers: a new playbook. In a dynamic ecommerce environment, using last year's digital ad strategy is a non-starter. Consumer shopping habits change too frequently to...
View ArticleThe 7 Biggest Movie Marketing Moments of 2018
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people's attention. They have to reach those...
View ArticleThe Biggest Account Shifts of 2018
Even as holding companies continue toward an uncertain future, it was the "big six" over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most...
View ArticlePriyanka Chopra Jonas and Bumble Created an Inspiring Anthem That Tackles...
If a woman crushes it at work and hits beast mode at the gym, should that be an open invitation to question her morals? The social connection app Bumble addresses that gender bias head-on in its debut...
View ArticleThe Data Behind a Few of 2018’s Most Successful Brand Scandals
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's...
View ArticleInstagram: Here’s How to Ask for Music Recommendations in Stories
Instagram recently updated the questions sticker in Stories to allow users to ask their viewers for music recommendations. Our guide will show you how this works. Note: These screenshots were captured...
View ArticleFortune Magazine Officially Sells to Thai Businessman
Meredith has finalized its sale of Fortune magazine to Thai businessman Chatchaval Jiaravanon, the magazine publisher announced today. The brand was purchased for $150 million cash by Fortune Media...
View ArticleA New Study Commissioned by Snapchat Reveals How Millennials Shop
Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc....
View ArticleAgencies Have Been Resistant to Change, and They’re Dropping the Ball Again...
With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 3
Adweek's roundup of agency holiday cards continues with approaches including gaming, ASMR, animated videos and a take on Drunk History. Please find links to the rest of the roundups below: Agency...
View Article134 Million Shoppers Will Scramble for Gifts on ‘Super Saturday’
Brace yourself for yet another retail holiday. This time, it's Super Saturday, or the Saturday before Christmas, and it is upon us. According to a survey from industry body the National Retail...
View ArticleComcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity...
Comcast's advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a...
View Article9 Holiday Movies the Whole Family Will Enjoy
'Tis the season for wrapping presents, decorating the Christmas tree and spending time with your loved ones. And what better way to enjoy a cozy night at home than to pop on a fun film that will...
View ArticleCaribou Coffee Data Breach Could Have Exposed Credit Cards
Customer data was stolen from more than 200 Caribou Coffee locations, the Minneapolis-based coffee chain said on Thursday. In a letter to loyalty customers, Caribou Coffee said credit card data and...
View Article