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BBDO’s New Alzheimer’s PSA Heartbreakingly Dramatizes the Impact on Caregivers

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One of the saddest aspects of Alzheimer's disease is the toll it takes on daughters and sons as they care for their parents while seeing their mental faculties deteriorate. BBDO New York focuses on that aspect of the neurological disease in "Daughter and Mother," a bracing new spot for Cure Alzheimer's Fund. It's the first...

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