Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View ArticleBaffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleAfter ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA...
YouTube TV didn't even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the...
View ArticleHow Brands Can Use Psychology to Improve Marketing Techniques
In a saturated world of brand choices, it's increasingly difficult to stand out and create memorable customer experiences. While there is no doubt that the brand landscape will continue to balloon in...
View ArticleBBDO’s New Alzheimer’s PSA Heartbreakingly Dramatizes the Impact on Caregivers
One of the saddest aspects of Alzheimer's disease is the toll it takes on daughters and sons as they care for their parents while seeing their mental faculties deteriorate. BBDO New York focuses on...
View ArticleAsk and Ye Shall Receive: Elon Musk Deletes Facebook Pages for Tesla, SpaceX
How do you get the founder and CEO of two trendy companies with strong Facebook pages to delete those pages from the social network? Just ask him, on Twitter. Among the many casualties of the uproar...
View ArticleNature Delivers a Potent Warning About Climate Change in MullenLowe’s New Ads
Warning signs about climate change abound in MullenLowe's simple but potent campaign for Conservation International in Colombia. Using footage from recent catastrophic storms, the spot below eschews...
View ArticleLinkedIn: Here’s How to Control Who Can See Your Email Address
Did you know LinkedIn allows you to control who can see your email address on your profile? By default, only your direct connections on LinkedIn will be able to see your email address. However, you...
View ArticleRussia’s Internet Research Agency Turned to Tumblr, Too
Despite Tumblr having faded into the background in the social media landscape, the Internet Research Agency--the Russian entity that sought to sway the 2016 U.S. presidential election via social...
View ArticleWorking Moms Need More Support. Are Agencies and Clients Addressing Their Needs?
Research has shown that workforce diversity leads to higher levels of innovation and creativity as a richer range of perspectives and life experiences are brought to bear. In an industry that exists to...
View ArticleFacebook Assured Users That It’s Not Selling Their Calling and Texting Logs
Facebook provided some clarification to debunk reports that it was logging its users' calling and texting histories without their permission. The social network reinforced in a Newsroom post that the...
View ArticleFacebook Took Its Local News Initiative Global
Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages. In late January, the social network revealed a tweak to its News Feed...
View ArticleLinkedIn: Here’s How to Change Who Can View Your Connections
By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other...
View ArticleBlockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View Article4 Things Agencies Should Know About Creating Successful AR Integrations
Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats....
View ArticleTurner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report...
ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report...
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