IFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleStickers Are Coming to WhatsApp
WhatsApp finally followed its parent company, Facebook, and corporate siblings Messenger and Instagram, into the world of stickers. The messaging application announced in a blog post Thursday that...
View ArticleFormer Accenture Executive Returns to the Agency World as MediaCom Chief...
It's an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by...
View ArticleKevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman...
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and...
View ArticleThe Creators of the World’s 7 Wonders Have Serious Beefs With This Company’s...
A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league...
View ArticleHow to Make the Most of Your Social Data
Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a...
View ArticleAI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...
View ArticleFacebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleLinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign...
LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager). The professional network revealed an integration with Google Campaign...
View ArticleJohn Carpenter Releases Spooky Score for Horror Streaming Service
John Carpenter has not only directed some of the most terrifying films ever--like 1978's Halloween and 1982's The Thing--but he was responsible for composing their creepy soundtracks as well. This...
View ArticlePuma Sends $300 Million Global Media Account to Havas
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, BuzzFeed published an article exposing security deficits that leave the Android app ecosystem vulnerable to fraud, prompting politicians to call Google out over its relative inaction over...
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