J.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources...
View ArticleHow Much Social Engagement Is Being Driven by Talent From TV Shows and...
Nielsen Social Content Ratings took a deeper look at the impact of television-related accounts on Facebook, Twitter and Instagram that are representing talent from TV shows and athletes. The...
View ArticleSuper Deluxe’s Last Project, The Passage, Will Stream This Week
The last project from Super Deluxe, a digital media company from WarnerMedia's Turner that is shutting down, will be available to stream on Friday. The Passage, billed as a modern-day silent comedy,...
View ArticleVertical Networks May Be the Future of Influencer Marketing
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services--one that's able to service...
View ArticleCartoon Network Will Open Its First Hotel Next Summer in Pennsylvania
Disney Channel has Disney World and Disneyland; Nickelodeon has a resort, with a second one on the way next year. And now yet another kids TV competitor is preparing its own experiential offering for...
View ArticleReal-Time Political Content From Twitter Will Be Searchable via Tagboard...
Real-time social media content syndication partner Tagboard announced a joint effort with Twitter to help add the social network's most relevant political content to its offerings in the last few days...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleJames Patterson’s Upcoming Novel, The Chef, Is Available Early via a...
Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network's creative team jumped at the chance to collaborate with the...
View ArticleMichael Bloomberg Hired Droga5 to Make Ads Promoting Democratic Party...
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around...
View ArticleNeed to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused...
Watch out LaCroix and Spindrift, there's a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this...
View ArticleFaux Influencers: Are They Just Like You?
Over the past year, there have been predictions that the influencer marketing bubble would pop. Instead, however, we are witnessing an evolution. In a survey by the World Federation of Advertisers, 65...
View ArticleDropbox Sends Media Account to Mediahub as It Refocuses Branding on...
Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San...
View ArticleHow Will People and Machines Coexist as the Latter Become More Like the Former?
It all started with a laugh--Alexa's laugh. And suddenly, we remembered the gadgets in our homes are not connected to a woman with a headset in a cubicle in Tampa, but rather a virtual entity that has...
View ArticleConnected TV Ads Are Getting Longer, New Report Finds
Ads on connected TV are getting longer, according to a new report from Extreme Reach, a management platform for the ad industry. The company included its findings on how the video ads it served...
View ArticleSpotify Threw a Colorful Day of the Dead Celebration to Honor Deceased...
D?a de los Muertos--or Day of the Dead--is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify...
View ArticleBusinesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis
As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is...
View ArticleMDC Integrates Social Content Shop Attention Into Media Agency Assembly
Assembly, the MDC Partners-owned full-service media agency, announced the integration of social content shop Attention into its business, bringing creative capabilities in-house. "There is a trend of...
View ArticleThe Two Teams That Played in the 2018 World Series Dominated Facebook,...
The 2018 World Series champion Boston Red Sox also hoisted the trophy for the most growth on Twitter and Instagram in October, while the runner-up Los Angeles Dodgers led Facebook in growth, according...
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