Reese’s Halloween Vending Machine Lets You Exchange Trash Candy for the Good...
In the hierarchy of Halloween candy, there are generally three tiers: At the top, obviously, are full bars, the Holy Grail of trick or treating. Then there are the mid-range favorites, like snack-size...
View ArticleTwitter Is Now Allowing Users Who Report Spammy Tweets to Provide More...
Twitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they...
View ArticleHow These 7 Horror Films Pushed the Boundaries of Movie Marketing
In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man...
View ArticleAd Loads Continue To Rise in the U.S., According to New Report
While some broadcasters have taking steps to lower ad loads, they continue to rise in the U.S., according to GroupM's annual State of Video report. Overall, ad loads rose from 10.9 minutes per hour...
View ArticleThe Golden State Warriors and Los Angeles Lakers Ran Away With Social in the...
The Houston Rockets posted the highest growth among National Basketball Association teams on Facebook from Oct. 16 through 31, while Twitter was paced by the Milwaukee Bucks and the Los Angeles Lakers...
View ArticleEdward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding
Hollywood actor and filmmaker Edward Norton is among the backers of an ad-tech startup called Entertainment Data Oracle, which has today announced $12 million Series A funding round led by Breyer...
View ArticleYahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on...
View ArticlePinterest Debuts Promoted Carousel Ad Formats
Pinterest has introduced a self-service ad format called Promoted Carousel that lets advertisers include up to five images in their spots for the first time. Promoted Carousel ads can be served in...
View ArticleBurger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging...
Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain's locations alongside a simple message: "Flame grilled since 1954."...
View ArticleTwitter Starts Spreading the Word About the 2018 U.S. Midterm Election
Twitter is doing its part to keep its users in the U.S. informed about the 2018 midterm election Nov. 6. Starting Thursday, people in the U.S. began seeing Election Day countdowns in their timelines,...
View ArticleSnapchat Is Kicking Its Election Day Efforts Into High Gear
With Election Day fast approaching in the U.S., Snapchat is ramping up its efforts to get people to the polls and keep them informed. The messaging application announced a deep integration with...
View ArticleAmazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful...
The second day of November could feel a little early to start airing holiday ads, but there's nothing wrong with spreading a little joy--especially now. To that end, Amazon has popped the top off the...
View ArticleThe Weirdest Objects Turn Into Deadly Weapons in This Clever New Video Game...
Resourcefulness is not only a skill; it's an underrated art form. The ability to turn an unassuming object within your reach into the most useful tool in your arsenal will undoubtedly get you far,...
View ArticleWhy Kohl’s Is Surviving and Thriving During the Retailpocalypse
The retailpocalypse is upon us, with household names like Sears, Claire's and The Bon-Ton filing for bankruptcy over the past year. But some stores, like Kohl's, are managing to buck the trend. In...
View ArticleIn a Powerful Veteran’s Day Ad, Ancestry Shows That American Heroes Come From...
The journey of finding out one's heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as...
View ArticleThe Vegas Golden Knights Stayed Strong on Facebook, Twitter, Instagram in...
The Vegas Golden Knights' 2018-19 National Hockey League season may be off to a slow start in the standings, but the second-year club is red-hot on Facebook, Twitter and Instagram. According to social...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
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