Facebook Is Helping Local News Publishers Get More Digital Subscribers
Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news...
View ArticleDon’t Look Now, but Brim Is Back, Just Not as the Decaf Coffee It Was in the...
If you're a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving...
View ArticleL’Oréal Promotes Gretchen Saegh-Fleming to CMO in Continued Digital Push
L'Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L'Or?al's current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein's new CMO after...
View ArticleTinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an...
View ArticleTwitter Officially Introduced Its Bookmarks Feature
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network's mobile site. Associate product manager Jesar Shah announced in a...
View ArticleOn the Adweek Podcast: The Empire Builder Behind FX’s Enduring Success
Our cover star this week may not be a household name, but he's certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality...
View ArticleMass Messages From Small Businesses on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an...
View ArticlePeople Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle...
View ArticleFX Considered Making The Americans a Broader Show. Instead, It Became a...
While The Americans is now one of TV's most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s,...
View ArticleLacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s...
"Make the logo bigger!" clients cry. Rarely do they ask to see it disappear. But that's exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and...
View ArticleWhy Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?
According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they're doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL...
View ArticleWorkplace by Facebook Administrators Just Got a New Mobile Admin Panel
Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social...
View ArticleFacebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate...
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob...
View ArticleFacebook Is Testing a Feature That Automatically Creates Events for Page Admins
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg...
View ArticleEricsson and Vodafone Are Using Virtual Reality to Show How 5G Works
BARCELONA, Spain--How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity--and its potential to transform everything from smart cities and homes to...
View ArticleFacebook Pulled the Plug on Its Test of Separate News Feeds
Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom...
View ArticleNew Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies
Holding company WPP released its U.K. Gender Pay Gap Report 2017 with results showing the realities around the lingering issue of pay inequality. WPP released the report following new regulations from...
View ArticleCarl’s Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies...
Carl's Jr. is celebrating this weekend's major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain's Thickburgers, will honor...
View ArticleABC Turns a New York Subway Train Into Roseanne’s Iconic TV Living Room,...
The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan. But for the next few weeks, subway riders on New York's shuttle train between Grand...
View ArticleHere’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the...
Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal...
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