Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for...
Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...
View ArticleOnly Runners Can Save the World in Nike’s Star-Studded Spin on Disaster Movies
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with...
View ArticleLowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment
Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three...
View ArticleDiscovery Shakes Up Management Team as Scripps Merger Nears Finish Line
As the Discovery Communications-Scripps Networks Interactive merger reaches the finish line, Discovery is shaking up its management team, putting key Scripps execs in charge of the combined company as...
View ArticleThanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleWill This Rating Platform Really Protect Your Brand From Fake News?
For their next act, media entrepreneurs Steven Brill and Gordon Crovitz are taking on the curse of fake news. Their new platform, NewsGuard, will use both human beings and artificial intelligence to...
View ArticleTech Companies Including Foursquare and Etsy Are Suing the FCC Over Net...
Several major tech companies are filing suit against the Federal Communications Commission over the agency's plans to repeal net neutrality. Today, Foursquare, Etsy, Shutterstock, Kickstarter and...
View ArticleRating This Year’s Oscars, From Movie Marketing to #MeToo
Last night's Oscars were as exciting, unsurprising, tedious, engaging and ultimately debatable as just about every other year. There was the usual mix of new talent being ushered into the spotlight,...
View ArticleOn the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s...
Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018's biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be...
View ArticleHow Jet Ski and Days Inn Ended Up in Jimmy Kimmel’s Biggest Oscars Gag
Advertisers paid as much as $2.8 million per 30-second spot to appear in last night's Oscars, but two brands received the telecast's biggest spotlight--and all without spending a dollar on an Academy...
View ArticleJames Pitaro Is Named President of ESPN and Co-Chair for Disney Media Networks
Nearly 3 months after the abrupt resignation of John Skipper as president of ESPN, Disney has named its consumer products chief, James Pitaro, to head up the sports media behemoth. Pitaro, who has been...
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