50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag
Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social...
View ArticleThis Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever
ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just...
View Article‘Diet Madison Avenue’ Goes Dark on Instagram as Female Agency Veterans...
Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to "exposing sexual harassment and discrimination" in the ad agency world....
View ArticleThis Creative Director Intends to Find Out ‘Where Are the Boss Ladies?’
Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described "detective," isn't just posing that question to the advertising industry--she's setting out to answer it...
View ArticleTMW Unlimited Calls Out Sexist Workplace Behavior for The Chartered...
TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women's Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie...
View ArticleTechmeme Brings Its Aggregation Formula to a Daily Podcast
Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site's new podcast will appear at 5...
View ArticleI Was a VR Skeptic Just Like You. Here’s What Brought Me Around
I've been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It's hard to imagine popular adoption anytime soon. VR has looked like the emperor's newest...
View ArticleAgency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd...
The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never...
View ArticleCoca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...
View ArticleThis Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...
View ArticleHow to Open Your Mind to Amazon’s Marketing Potential
Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But...
View ArticleNickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in...
Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be...
View ArticleFormer McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New...
Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins...
View ArticleEsports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand...
The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this...
View ArticleThe Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...
View ArticleHow Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...
View ArticleFacebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on...
Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be...
View ArticleMcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT
Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North...
View ArticleQ&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website...
Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or...
View ArticleClever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...
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