Can YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleHow Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in...
View ArticleMeta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial...
View ArticleLuxury Brands Are Moving From Haute Couture to ‘Haute-spitality’
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the...
View ArticleAI Watch: Weekly Updates on the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's...
View ArticleThe Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in...
View ArticleLunchables Uses Rewarded AR Ads to Reach Pokemon Go Players
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads...
View ArticleGoogle Lets Publishers Opt Out of AI Training Data
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line While crawlers like Googlebot continue to index publisher websites in Google's search results,...
View ArticleEA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale...
View ArticleWhat Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established...
View ArticleChicago Bears Use AR to Interact With Fans Outside Soldier Field
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player...
View ArticleIntroducing Adweek X: Collaborations, Connections and Convergence
Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of,...
View ArticleQuilted Northern Selects Orchard as New Creative Agency
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren't currently...
View ArticleThe Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a...
View ArticleIn True British Style, McVitie’s Stands Up to Copycats in the Snack Aisle
Legend has it that a McVitie's biscuit (or "cookie" in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie's treats over British snackers that they...
View ArticleComedic Burger King France Ads Shed Light on Secret Soccer Field Conversations
Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even...
View ArticleTennessee Titans Use Stadium AR to Bring Augmented Reality to NFL Games
Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform...
View ArticleThe Writers Strike Is Over. What’s Next for Advertisers?
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit...
View ArticleWhat’s AI Actually Good for Right Now?
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we've needed to ask about the technology have...
View ArticleHonda Celebrates Its History With AR Murals in New York, Los Angeles
Honda is celebrating 75 years of innovations with its "Keep Dreaming" campaign, which highlights some of the automaker's past accomplishments while also looking to the future. The campaign features a...
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