Why Swifties Should Be More Than Just A Target Audience to Brands
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and...
View ArticleAncestry Modernizes the Family Tree With True Stories About Cowboys,...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry...
View ArticleFCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating...
View ArticleLinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn--which was acquired by...
View ArticleExclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman...
Big changes are coming to Netflix's ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi...
View ArticleWhy the ‘Taylor Swift Effect’ Is an NFL Advertiser’s Wildest Dream
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are ready for it. With the global popstar attending her second game in a...
View ArticleMaximize Your Potential: Natasha Graziano on Reaching Your Peak
The final quarter of the calendar year is already here, but it's never too late to focus on self-improvement and set new goals to achieve before the end of the year. Motivational speaker and mindset...
View ArticleWhy Brand Assets Are So Important in B2B Marketing
Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has that catchy chime. These are all examples of "brand assets," and they're...
View ArticleBrave Commerce Podcast: Building Brands in the Omnichannel Age
On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for...
View Article‘It’s a Moral Issue’: Creatives Are Quitting Agencies Over Fossil Fuel Clients
When wildfire smoke turned New York skies orange this summer, Lane Cooper* holed up in their Brooklyn apartment with multiple air filters on high blast, working remotely for PR firm Edelman. Their...
View ArticleReaching the Latinx Market Involves Buy-In at Senior Levels
The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment. The reasons why are many, from not taking the demographic seriously...
View ArticleAdweek’s 2023 US Midsize Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleTo Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This...
View ArticleThe Messenger Pens AI Partnership to Verify Its Reporting Quality
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial...
View ArticleFruit of the Loom Revives Classic Mascots for the TikTok Generation
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced...
View ArticleBeReal Is Searching for ‘The Realest Person on Earth’
BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees...
View ArticleKraft’s Ore-Ida Sprinkles Disney-Style Magic in Ad Celebrating Predictability
Ad campaigns typically focus on novelty as they seek to build excitement for new products, but that is harder to do for a category leader that has been around for more than 70 years. So Kraft Heinz's...
View ArticleThe Always Sunny Gang Gets Into the Whiskey Business With Spots Reminiscent...
Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less...
View ArticleThe Great Fail Podcast: How Kittyhawk Went From Moonshot to a Long Shot
A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious "flying car" venture called Kittyhawk took the spotlight, fueled by rumors of Google co-founder Larry Page's...
View ArticleThe Speed of Culture Podcast: Reviving Abercrombie & Fitch for Modern Retail
The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie...
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