19 Crimes and Universal Monsters Celebrate Halloween With AR-Enabled Wines
To celebrate the Halloween season, winemaker 19 Crimes partnered with Universal Monsters to release two limited-edition wines themed after Universal's classic horror monsters Dracula and Frankenstein's...
View ArticleAdweek’s 2023 U.S. Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleMarc Pritchard on Why Strategy Needs Creativity
For those paying attention at this year's Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. "Growing markets is...
View ArticleX (Twitter) Plans to Relax Rules for Cannabis Ads, Again
For the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies. Though details were scant, the sneak peek at the new policy came at...
View ArticleEmotional Airline Ad Follows an Iguana’s Skyward Journey
Lizards are having a moment in advertising that goes beyond the familiar Geico ads. After Apple took home a Cannes Lions Film Grand Prix for an iPhone ad about a seemingly dead pet reptile, airline...
View ArticleCan a New Definition Solve the Internet’s Quality Problem?
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to...
View ArticleWhy Marvel Gave McDonald’s a Glorious Purpose in Loki Season 2 Marketing
Marvel fans are ready for Season 2 of Loki, and brands like McDonald's are lovin' it. Loki Season 1 debuted on Disney+ to great critical acclaim in 2021, quickly gaining the title of most popular...
View ArticleClimate Scientists Are Facing an Era-Defining Communications Challenge. Can...
Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their...
View ArticleRelying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as...
View ArticleAdweek’s 2023 Global Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On the policy and...
View ArticleTaika Waititi Definitely (Maybe) Stars in New Zealand Travel Ad
Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards...
View ArticleSumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm
Swedish convenience store chain Pressbyr?n's marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from...
View ArticleBanking App Chime Names AKQA Its Integrated Marketing Agency
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for...
View ArticleSnapchat Celebrates Halloween With Phantom House Content Series, AR Lenses
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom...
View ArticleIntroducing TechMagic With Cathy Hackl: Your Gateway to the Future of Technology
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a...
View ArticleAmazon Reveals First Black Friday NFL Game Advertisers
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever...
View ArticleThe Astounding Results of Maximum Effort’s NFL Stunt With Jake From State...
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what's happening in the NFL universe: Right now, there's Taylor Swift and Travis Kelce's...
View ArticleBratz World AR Experience Brings Fashion Dolls to Life at Walmart
Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of...
View ArticleSize, Fit, Quality: What Women Over 40 Want From Brands
"Ladies, never let anyone tell you you are past your prime," Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading...
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