When It Comes to Ad Copy, Sustainability Is Not Green, It’s Gray
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how...
View ArticleBuilding a Generative AI System You Can Trust
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope ... and fear. We've been working with AI at our creative agency Omelet for a few...
View ArticleHollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances...
View Article3 Sustainability Sticking Points That Will Define Adland’s Green Contributions
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives...
View ArticleHow Convenience Stores Aim to Remain True to Their Name
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and...
View ArticleVirgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM's EssenceMediacom to manage the account. But...
View ArticleGen AI Skeptics: Ad Agencies Weary of Half-Baked AI Tools
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the...
View ArticleThe Keys to a Successful Brand-Agency Relationship
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with...
View ArticleHow Agency of the Year Finalists Stack Up for PTO, DEI, Sustainability and More
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny--Quality Meats Creative has just eight full-time employees--to...
View ArticleLiving in a Multi-Hyphenate Reality
How do you reach multicultural audiences in a market that's rapidly approaching a "majority-minority" status? The Community, which has just been crowned Adweek's 2023 Multicultural Agency of the Year,...
View ArticleAdweek Podcast: How We Chose Adweek’s 2023 US Agency of the Year Winners
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek's editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek's managing...
View ArticleParamount Adds iSpot as New Currency Partner
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot...
View ArticleBrave Commerce Podcast: Creating Authentic Experiences
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and...
View ArticleAdobe Is Not Done With Its Generative AI Offerings
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the...
View ArticleThe Speed of Culture Podcast: Behind the Screens of Social Media
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided...
View ArticleDecoding Marketing Leadership With Mayur Gupta
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an...
View ArticleActivision Blizzard’s Game-Changing Marketing Approach
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get...
View ArticleTechMagic Podcast: Game Engine Alternatives, Voice Print Rights, Space Fashion
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion...
View ArticleToyota Locks in Automotive Category Exclusivity With the NFL
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear...
View ArticleWalmart Uses Augmented Reality to Let Shoppers Try On Makeup in Its App
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase. Available through the...
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