Pat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the...
View ArticleMutual Learning and Inspiring Insights With Katie Welch
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship...
View ArticleAccording to UPS, We Are in the Midst of a ‘Jefa’ Movement
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita...
View ArticleOmnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group...
View ArticleSorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet...
According to personal finance site GOBankingRates, the six highest-earning influencers on Instagram as of April of this year commanded a combined following of over 2 billion people and, on average,...
View ArticleHow Top Creatives Analyze and Learn From the Work of Others
Plenty of agencies look at work by other agencies and get jealous, wishing they had made those spots. That's why Adweek runs its annual Jealous List. But do agencies also look at other work to learn...
View ArticleThe ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity
The "Ultimate Driving Machine" is turning 50. The phrase made famous by the agency Ammirati & Puris remains the marketing machine that has driven the BMW brand for the last five decades, and its...
View ArticleCarhartt and Friends Write the Brand’s Next 135 Years of History
Bertony Faustin wears Carhartt work gear to harvest grapes in his Oregon vineyard, but will also wear it out to a more formal event just to get people to ask about it. Born in Brooklyn and raised in a...
View ArticleFrom the Stadium to the Skies: Booze-Free Brands Break New Ground
More than 400 people gathered for a summer pop-up at the New York Mets' home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
View ArticleAdopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleThe Speed of Culture Podcast: A New Era of Sports Fandom
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a significant rise in popularity in recent years. What...
View ArticleClients Behaving Badly: It’s Time for a Code of Conduct
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone in a client service business understands the benefits and...
View ArticleMini Introduces Global ‘Nice to Meet You Again’ Campaign
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini...
View ArticleWhy Adidas, Alaska Airlines and Gatorade Had a Brand Breakfast With Julio...
Seattle Mariners centerfielder Julio Rodr?guez is many brands to many people. To viewers, his Instagram feed, YouTube channel, TikTok and new website--he's The J-Rod Show. To fans in the outfield at...
View ArticleFitzco Founder and CEO Dave Fitzgerald Is Retiring; Evan Levy Steps Into the...
After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry. When Fitzgerald bought Fitzco back from IPG three years ago, he did so with the intention of...
View ArticleFaux Ads and AI Influencers Boost Creative Opportunity
Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel...
View ArticleNatasha Lyonne Doubles Down on Style in Old Navy’s Holiday Ads
Old Navy has officially entered its holiday era with new spots starring actor Natasha Lyonne. The retailer--which kicked off its holiday campaign around the same time last year with The...
View ArticleEE Bursts Telecom Bubble With a Bold Business and Ad Overhaul
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand's marketing campaigns for over a decade, where he's been...
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