TechMagic Podcast: Adobe’s Project Primrose and the State of the Gaming Industry
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their...
View ArticleIsraeli Ad-Tech Firms Re-Strategize Amid War
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year,...
View ArticleNetflix Adds Almost 9 Million Subscribers While Increasing Prices … Again
The only thing stronger than Netflix's password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million...
View ArticleThe Dangers of Texting While Contemplating Your Future
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it's been in the works for 20 years. There's plenty to discourage people from...
View ArticleNews Publishers Welcome Tobacco Ads—Just Not for Cigarettes
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry...
View ArticleGlenmorangie’s CMO-Turned-CEO Raises a Glass to Creativity
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group....
View ArticleThis Bold Campaign Busts Taboos About Female Sexuality and Cancer
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable--and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a...
View ArticleHow the NFL’s Super Bowl Ad Drove Flag Football Fever and Attracted Brands to...
Handing off the NFL's Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the...
View ArticleAT&T’s 5G Helmet for Deaf Athletes Makes Football More Accessible
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing...
View ArticleHow Disney’s Goosebumps Campaign Took Over Spooky Season
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company's new series Goosebumps premiered on Friday, Oct. 13, alongside a...
View ArticleVerified Accounts on X Spread 74% of Wartime Misinformation
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon...
View ArticleIt’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account...
View ArticleSnap and the Louvre Restore Egyptian Antiquities in AR
Visitors to the Mus?e du Louvre in Paris can view a selection of Egyptian artifacts in new ways thanks to Egypt Augmented, a series of augmented reality experiences created by Snap's AR Studio....
View ArticleTikTok Celebrates Halloween With Spooky Augmented Reality Effects
TikTok is allowing people to celebrate the Halloween season by adding a variety of themed AR effects to their videos on the social networking platform. TikTok users can change their appearance with AR...
View ArticleAdweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. "If you're going...
View ArticleHow New York Comic Con Brings the Brands to the Fans
From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video...
View ArticleAdnatomy: How Zach Braff, Donald Faison and T-Mobile Raise the Bar in...
T-Mobile's viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing--and for good reason. From a Grease-themed ad with John Travolta to a Love...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
In the midst of the rapid advancements in generative AI, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of...
View ArticleBuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the...
View ArticleAgencies and Activists Demand B Lab Strip Havas of Its Certification, Update...
Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the...
View Article