Allyship With HBCUs Is More Than a Marketing Campaign
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White...
View ArticleCase Study: How Noodles & Company Found the Right Data Recipe for Loyalty
If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who'll drive traffic and head count, but may only buy your product once? Or...
View ArticleChief Marketers Around the World Share Their 2024 Priorities
It's perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more...
View ArticleThe Garage Podcast: Measure Everything
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleChaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president and international CCO at...
View ArticleSpotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023
It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift...
View ArticlePaste Magazine Acquires Jezebel From G/O Media in All-Cash Deal
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president...
View ArticleSydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto...
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women's workwear collection in March, items began selling out in less than 36 hours. The success...
View ArticleMcDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration
McNugget Buddies, a collection of McDonald's Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin...
View ArticleMilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The...
View ArticleThis AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and...
View ArticleTechMagic Podcast: Lego x Fortnite and The Godmothers of AI
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and...
View ArticleHousehold Brands Opt for Lower Profile at This Year’s UN Climate Summit
Over 200 private businesses--including major brands like Google, LVMH, Mastercard, Microsoft and Unilever--will have a presence at this year's 28th annual United Nations climate summit, which kicks off...
View ArticleX CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to...
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X was defended by the social media platform's CEO, Linda Yaccarino, who said that the owner was stating the position of the company....
View ArticleWhat Marketers Should Know About Adventr’s Interactive Digital Video Ads
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry's complexity. The ad-tech market will reach $2.9...
View ArticleThe Secret to Transforming Workplace Culture? Better Middle Managers
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees--the kind who stay with an organization to grow their careers. No one at...
View ArticleWith Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of...
View ArticleTubi to Enter New Markets Including UK With Exec Hire
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group...
View ArticleApple’s Whimsical Film Is a Hopeful Fable About Speech Accessibility
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable...
View ArticleAntonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own...
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