Charting the New Frontier of Consumer Insights: Emography
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in...
View ArticleElon Musk’s Latest Comments Spur More Quiet Quitting From Brands
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk...
View ArticleAvon Promotes CMO Kristof Neirynck to CEO
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with...
View ArticleAdweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief...
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman...
View ArticleGeico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to...
View ArticleBuzzFeed Inc. Granted Extension on Nasdaq Delisting
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had...
View ArticleThe Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse
Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could...
View ArticleBath & Body Works Goes Beyond the Mall With First Work From The Community
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, "Come...
View ArticleThe Creatorverse Exchange Resource Hub
Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing...
View ArticlePublishers Disguising Gen AI Content Risk Commercial and Reputational Blowback
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value....
View ArticleSnickers Spots Joel McHale’s Tastebuds in Wacky Workout Spot
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to...
View ArticleX to Double Down on SMBs Following Musk’s Advertiser Attack
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to...
View ArticleBehind the Pop Culture Roots of Pepsi’s Modern Retro Redesign
Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin's Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of...
View ArticleDentsu X Names Shenda Loughnane Global Brand President
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business....
View ArticleHow Blockchain Solana Turned Community Criticism Into a Resonant Campaign
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on...
View ArticleOnly One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated,...
View ArticleUber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus...
View ArticleGap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest Collab
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem...
View ArticleE.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji...
View ArticleWhatsApp Business Brings in Dentsu to Evolve Customer Relationships
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to...
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