JoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly...
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off...
View ArticleBrave Commerce Podcast: Redefining Relationship Selling
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of...
View ArticleMike WiLL Made-It Is Creating Harmony Beyond Beats
Music is often referred to as the universal language because it can evoke emotions in anyone regardless of the language the artist is singing or rapping in. But while most people have favorite artists,...
View ArticleTelemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman
Telemundo is ending the year with a major leadership shakeup. Today, Cesar Conde, chairman of NBCUniversal News Group, announced that Beau Ferrari will exit his role as chairman of NBCUniversal...
View ArticleGlobal Ad Spend Growth Expected to Decelerate in 2024
Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in...
View ArticleHow Sephora Highlighted AI’s Bias Through Campaign Against Female Violence
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various...
View ArticleExclusive: Google Lets Advertisers Opt Out of Search Partner Network on All...
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report...
View ArticleBustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter
Media company Bustle Digital Group--home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly--is on pace to generate between $136 million and $144 million in revenue this year,...
View ArticleThe 20 Best Ads of 2023
As 2023 draws to a close, Adweek's annual roundup of the best ads of the year is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it,...
View ArticleRecipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s...
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love...
View ArticleMcDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants...
View ArticleDentsu Americas Names New Media, Strategy and Client Executives
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone...
View ArticleHow Chipotle and Gale Followed a Hunch to Marketing Success
In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our...
View ArticleiHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone
Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. "If you're an actor and you do a procedural show, I mean, that's...
View ArticleBrands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals
Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest...
View ArticleAmazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab
Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by...
View ArticleHow Disney Got Hundreds of Sponsors for Its Holiday and Sports Content
This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween...
View ArticleMcDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive,...
View ArticleKevin Warren Departs as UPS Restructures Commercial and Marketing Functions
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who...
View ArticleBlippar Introduces Web-Based AR Ad Units
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or...
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