How One Campaign Changed Everything for Coca-Cola
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and...
View ArticleTechMagic Podcast: Eminem’s Fortnite Concert and KISS Avatars
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital...
View ArticleNiantic’s 8th Wall Puts an AR Twist on the Holidays
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season,...
View ArticleEnthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the...
View ArticleEvery Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as...
View ArticleWhy the Always Sunny Team Took a Shot at a Whiskey Brand
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to...
View ArticleGoogle’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press...
View ArticleCBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and...
View ArticleValentino Embraces AR Clothing Try-On for New Womenswear Collection
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality....
View ArticleB2B Agency Bader Rutter Shows the Changing Face of Agriculture
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list...
View ArticleCoca-Cola Releases Two Santa-Focused Holiday Short Films
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney...
View ArticleIt’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation...
View ArticleImpossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First...
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute ... get it?...
View ArticleDallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleAdweek Podcast: The 2024 ‘Not-Yet-Trending’ Trend Report by Pinterest
What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. In the latest episode of Yeah, That's Probably An Ad, community editor...
View ArticleKrystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and...
View ArticlePapa Johns Names The Martin Agency Its Creative Agency of Record
In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD...
View ArticleAs 2024 Approaches, the Future of Work Feels Like It’s at a Tipping Point
For all of the advancements and enhancements we've seen take center stage, sometimes it feels like we've time-traveled back to pre-pandemic circa 2019. Over the course of three years, under the worst...
View ArticleMorning Brew Publisher Steps Down to Focus On New Media Venture
Business news publisher Morning Brew--which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare--announced two key changes to its executive...
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