How Gympass Turned Its B2B Marketing Message Into a Murder Mystery Podcast
Gympass typically considers murder the antithesis of its B2B marketing strategy, but there were arguments for an exception. The corporate wellness platform's entire purpose is to help its 15,000 global...
View Article20 Campaigns That Made Creatives Jealous in 2023
It's OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous. The Jealous...
View ArticleMcDonald’s Signature Burger Now Has Its Own Autograph
Arguably the world's most famous burger, the McDonald's Big Mac is a fast-food icon that probably rivals the celebrity status of Taylor Swift and Beyonce in global relevance and awareness. So the...
View ArticleExclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on...
The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up...
View ArticleWant People in Your Stores? Create a Connection, Not Just a Product
Retail is staring in the face of a massive transition. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. But when...
View ArticleBecome Aquaman in AR Ahead of the Lost Kingdom
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter's AR Mirrors to select movie theaters across Los...
View ArticleThe Speed of Culture Podcast: The Art of Authenticity
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it's all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has...
View ArticleDisney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and...
View ArticleVivendi Explores Havas and Canal+ Spinoff
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by...
View ArticleHow Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits
Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip...
View ArticleAmerican Express Builds B2B Playbook Around Small Business
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business...
View ArticleTop 10 Cannabis Marketing Campaigns of 2023
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush--with conservative-leaning, Republican-led Ohio...
View ArticleCash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign
If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious "customer service agents" alerting you to an issue with...
View ArticleNavigating Challenges, Embracing AI and Shaping the Future With IAB CEO David...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and...
View ArticleHow Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a...
View Article‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA...
View ArticleAI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg’s
Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in...
View ArticleNowThis Hires Its First CEO Since Being Spun Off by Vox Media
Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off...
View ArticleThe Marketing of Doctor Who Is About to Enter a Whole New Dimension
Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it's only just beginning....
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