How CMOs and Executives Plan to See Overlooked Audiences in 2024
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message....
View ArticleBrave Commerce Podcast: Unleashing Petco’s Tail of Success
On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer his perspective from the retailer side of the pet care...
View ArticleAI for the Holidays: 2023 Agency Holiday Cards Lean on Artificial Intelligence
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their...
View ArticleHere’s What’s Missing From Netflix’s Data Dump, According to Ad Experts
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix...
View ArticleMoonPie Shifts Advertising Focus to an Untapped Market: Extraterrestrials
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs),...
View ArticleMovers+Shakers Founders on How to Cultivate Cultural Relevance
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem be in the know about the latest TikTok dances or Instagram memes, others...
View ArticleUber Eats Campaign Imagines the Absurd Inner Monologues of Celebrities
Celebrities, they're just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that...
View ArticleCMOs Think Flexible Work Is Here to Stay. That’s Changing Marketing Departments
A brutalist landmark that stretches 40 stories into the Ohio sky, One Nationwide Plaza--Columbus' largest office building--dominates the view from nearly everywhere downtown. And while the steel and...
View ArticleLoki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game
In Meta Quest's virtual reality roleplaying game, Asgard's Wrath 2, trickster god Loki causes chaos by opening portals around the world. Agency BBDO used that plot to guide the game's launch campaign,...
View ArticleInstagram Quietly Makes Share Counts Public
Instagram has made public the number of times a post is shared--a metric that previously brands and creators could only see on the platform's backend--indicating the growing importance of sharing as a...
View ArticleThe Biggest Brand Fails of 2023, and What They Taught Us
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this...
View Article‘Chewy Claus’ Is the Gift That Keeps on Giving for Pets, Parents—and the Brand
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its "Chewy Claus" program. But the popular...
View ArticleAnytime Fitness Campaign Supports the Most Basic of New Year’s Resolutions
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands' Anytime Fitness encourages just focusing on the basics that will make life a little...
View ArticleLA Kings Use Augmented Reality to Ask ‘Where’s Bailey?’
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where's Bailey? AR experience at...
View Article‘Sustainability Plus Profitability’ Requires a Unique Metrics Mix
Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and that pressure rolls downhill to agencies, ad partners and publishers. New phrases have...
View ArticleAs Women’s Volleyball Breaks Records, Brand Interest Is Spiking
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over...
View ArticleHere’s What You Can Expect From Disney+’s Ad Tier in 2024
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been a big first year for Disney+'s ad tier, with the streaming plan increasing user...
View ArticleThe Speed of Culture Podcast: What Do 2023 Holiday Shopping Trends Mean for...
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're spending. Will brands see the boost they need this holiday...
View ArticleDTC and Digitally Native Brands Find Bright Spots in Linear TV
Digitally native brands--diversifying away from performance platforms like Meta and Google--are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old...
View Article7 CMOs to Watch Out For in 2024
The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most...
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