2024 Priority List: A New Partnership for the CMO and CEO
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. One word has dominated our conversations reflecting on...
View ArticleMedia Agencies Increasingly Include Return on Carbon Along With ROI in Plans
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of...
View ArticlePeacock to Broadcast First Commercial-Free NFL Fourth Quarter
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials. NBCUniversal and the league have partnered for the NFL's...
View Article5 Questions Everyone Has About a Paramount-WBD Merger
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one...
View ArticleMeta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as a move to comply with regulations like the Digital Services Act. However, with...
View ArticleMarketing Vanguard Podcast: C-Suite Collaboration—The Vital Alliance With the...
Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week's episode, hear from Kickstarter's new marketing lead...
View ArticleBeyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of...
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange...
View ArticleLiterally Media Acquires Mel Magazine From Recurrent Ventures
Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff....
View ArticleIrritation Over AI Washing Peaks for Marketers in 2023
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI,...
View ArticleGeico Brings Back the Caveman to Set the Record Straight Ahead of the Super Bowl
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful...
View ArticleThe 10 Most Significant Agency Account Changes in 2023
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful...
View ArticleThe 10 Most Watchable TV Shows of 2023
TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to FX's annual tally. But thanks to two separate Hollywood strikes delaying...
View Article‘This Is Transformative’: Why Google Could Pay Billions to US Publishers in 2024
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to...
View ArticleThe Most Important Things 28 TV Execs and Insiders Learned in 2023
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV...
View ArticleAd Agency Trends 2024: How Agencies Plan to Use AI
This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of...
View ArticleWeird But Good: The Art of Fresh Brand Collaborations
Forget about ho-hum matchups like peanut butter and jelly--today's brand collaborations are far more exciting, surprising and occasionally downright weird. As digital transformation and the rise of...
View ArticleAdweek Podcast: How Can We Make Sure 2024 Really Is ‘the Year of the Girl?’
Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So much so...
View Article5 Times Activists Roasted Adland’s Fossil Fuel Addiction During the Hottest...
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those...
View ArticleOne Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a...
View ArticleCasting the Right People Is an Overlooked Aspect of Marketing Success
When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting....
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