The Year of the Living Brands: Why Media IP Refused to Die in 2023
Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of...
View ArticleCreative Trends 2024: Humor and Creators Will Lead the Way
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to...
View ArticleOpportunities Abound in 2024 to Push the Marketing Envelope
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these,...
View Article3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has...
View ArticleThese Topics Will Dominate the TV Landscape in 2024, According to 19 Industry...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the...
View ArticleARound, Immersal Bring AR to Sports Fans Without an App
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with shared AR...
View ArticleAmazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person's...
View ArticleThe Speed of Culture Podcast: Behind the Scenes of Target’s ‘Expect More, Pay...
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a...
View ArticleA Bone to Pick: Whataburger’s New Ad Dives Into Fierce Chicken Wing Debate
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other...
View ArticleAmazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising
Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive...
View ArticleThe Future of Content: Fewer Buzzwords, More Feelings
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted by so many...
View ArticleHow Agencies Cut Climate Impact in Ad Production
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training and tools to...
View ArticleMarketers Eye Transaction Data in a World Without Cookies
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is...
View ArticleT-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June...
View ArticleWhy the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines,...
View ArticleVeganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering...
View ArticleExclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after...
View ArticleRob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super...
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another...
View ArticleInstacart Lets Brands Target Ads Off-Platform Through Google Shopping Campaigns
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google...
View ArticleVodafone’s Action-Packed Ad Dramatizes the Everyday Fight for the Remote
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins...
View Article