Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the...
View ArticleBritney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and...
View ArticleAdweek Podcast: The DL on FYC Campaigns
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to...
View ArticleSiriusXM’s Bold Tactics for Capturing Gen Z Listeners
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That's...
View ArticleExclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the...
View ArticleThe Math Isn’t Mathing: Gen Z’s Emotional State and Spending
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying "as the U.S. Consumer goes, so goes the economy" conflates...
View ArticleSecurity Cameras for Fish Owners and Headphones for Golfers: How Media...
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris...
View ArticleEmmys Ratings Hit Lowest Ever, Again
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to...
View ArticleMarketers More Excited Than Threatened by AI Says WFA
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced...
View ArticleWhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S....
View ArticlePage Six’s Video Studio Launch Separates It From the NY Post
Page Six, the celebrity and gossip arm of the New York Post, has spent one year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its...
View ArticleA+E Networks Adjusts Ad Sales Team to Bolster Digital Solutions Ahead of Upfront
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it's realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven...
View ArticleVolkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable...
View ArticleWeird Science: Mutant Lab Rats Tout ‘Best Coffee’ From Growing Brand Goodboybob
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. In a new campaign from independent agency Erich...
View ArticleLiquid Death Jabs at Beer Ad Tropes for Tie With Netflix’s Rebel Moon
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor,...
View ArticleSolo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with...
View ArticleU.K. Marketers Gear Up for 2024 Budget Boost
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in...
View ArticleTwitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with...
View ArticleNew Agency Business Expected to Rise in 2024
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business....
View Articlee.l.f. Cosmetics Shines Bright in Super Bowl Comeback
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its...
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