Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of...
View ArticleGoogle’s Gen-AI Search Is Powering 84% of Queries, Study Finds
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge...
View ArticleLivestream Shopping in the US Awaits Its Breakout Creator Era
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent...
View ArticleWarner Bros. Discovery Makes Its Upfront Return Official
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the...
View ArticleAustria Parodies AI Ads With Its ChatSkiPT Tourism Campaign
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations. And now, it's the...
View ArticleHighdive Recruits Vince Vaughn and Tom Brady for BetMGM Super Bowl Teasers
Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company's first-ever Big Game...
View ArticleDon’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do Dry January." And yet, the Chicago-based entrepreneur stands by the message, with...
View ArticleThe 2024 Ad-Tech Battleground: Identity and Politics
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don't...
View ArticleSamsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short...
View ArticleExclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting...
View ArticleApple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose"...
View ArticleThe 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto...
View ArticleTechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily...
View ArticleWhat Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell You
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the...
View ArticleSustainability, Collaboration, and Purposeful Business: How Nespresso is...
In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica...
View ArticleMean Girls Comes to Snapchat With Four AR Lenses
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn...
View ArticleSundance Film Festival: How Brands Are Activating in Park City
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
View ArticleAs Cookies Fade Out, Retail Media Steps Into the Spotlight
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and...
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