Original Curly Queen Tia Mowry on Simplifying Haircare
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and...
View ArticlePrecise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology. Precise Gaming allows...
View ArticleAnti-Remote Work Stances Are a PR Nightmare and a Step Back For DEIB
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee's request to work remotely. The employee's adopted baby, who...
View ArticlePatrick Stewart, Tua and Creed Take Paramount’s Super Bowl Promo Higher
Paramount+ is embracing the Super Bowl with arms wide open. The streaming service's "A Mountain of Entertainment" campaign returns to the Big Game for a second consecutive year, this time in a...
View ArticleMichelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad
Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled "Superior Beach." The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall...
View ArticleAdweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark...
The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with...
View ArticleLay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star...
View ArticleEverything You Need to Know About Using Prime Video’s Ad Tier
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming...
View ArticlePublicis Health Settles Lawsuit Related to US Opioid Marketing
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the...
View ArticleA Black Woman’s Burden: The Cost of Corporate ‘Excellence’
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the...
View ArticleNielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting...
View ArticleClosing the Gender Gap With Shelley Zalis, CEO of The Female Quotient
Among the United Nations' 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy...
View ArticleRoku Hires Publicis Exec Jay Askinasi as New Ad Sales Head
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media's PMX U.S., Jay Askinasi, will join Roku in an...
View ArticleDove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a...
View ArticleStarry’s First Super Bowl Ad Finds the Soda in a Love Triangle
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love...
View ArticleBillie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman...
View ArticleSuper Bowl 58 Regional Roudup: More Buzz for Less Cash
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local...
View ArticleHere’s What to Know About Nielsen Suing VideoAmp
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging...
View ArticleTechMagic Podcast: The Apple Vision Pro Is Here
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she's...
View ArticleThe Future of Platforms and Social Strategy in 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor...
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