Google Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete...
View ArticleNetflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can...
View ArticleFrom Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing...
View ArticleChris Pratt’s Mustache Earns Him the Role of a Lifetime in Pringles’ Super...
Chris Pratt earns himself (and his mustache) the role of a lifetime as he teams up with Pringles for its seventh consecutive Super Bowl ad. A teaser campaign of a picture of a man's lip sporting a fine...
View ArticlePereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups
Independent agency Pereira O'Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, based in San Francisco and connecting AI startups with brands looking to...
View ArticleLL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train
This year's Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson--as well as The O'Jays--along for the ride. The original Silver Bullet Train debuted in 2005...
View ArticleJenna Ortega and Danny Ramirez Face Mascots’ Burning Rage in Doritos Dinamita...
Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don't get between a mascot and their food of choice. During a...
View ArticleEveryone Has a Christopher Walken Impression in BMW’s Super Bowl Ad
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star...
View ArticleSusan Credle to Become IPG’s First Creative Advisor
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG's agencies to advance the culture of creativity...
View ArticleSquarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His...
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's...
View ArticleNetflix Books Expedia for First Global Ad Partnership
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan...
View ArticleParamount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on Paramount's record-setting Super Bowl 58 ad sales. Though the company hasn't announced its...
View ArticleThanks to Gen Z, Deeper Connections Will Become the Currency of the Future
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while...
View ArticlePopeyes’ Super Bowl Ad Freezes Ken Jeong for 52 Years, Then Makes a Star Out...
In 1967, a sketchy tabloid called The National Spotlite ran a story that Walt Disney, who'd died the previous year, had arranged for his body to be kept in cryonic stasis. The story wasn't true--but it...
View ArticleGrammys Ratings Hit a High Note, Up 34% as CBS Continues Hot Streak
The Grammys numbers are in, and it's music to CBS' ears. Despite linear TV trending down almost across the board outside of sports, CBS' defied the numbers once again with Sunday's broadcast of the...
View ArticleAubrey Plaza Swears She’s Having a Good Time in Mountain Dew Baja Blast Super...
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this...
View ArticleBrave Commerce Podcast: Running a CPG Brand With a Tech Mindset
In this episode of Brave Commerce, Thomas Ranese, chief marketing officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and...
View ArticleMcDonald’s Customers Told ‘Send Your Kitchens on Vacation’
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service...
View ArticleThe New York Times Games Advertising Is More Than an Awareness Machine
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like...
View ArticleThree Years Post-Pandemic, Women Still Haven’t Returned to the Marketing...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers'...
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