CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This...
View ArticleEmbracing Change: How Applebee’s Reinvented Its Marketing
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's...
View ArticleHow Claire’s Left the ‘90s to Reach a New Generation of Youth
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear...
View ArticleCaitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big...
View ArticleHow Generative AI Is Changing the Advertising Industry
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of...
View ArticleGreat Britain and Northern Ireland’s Tourism Campaign Is About to Get Even...
The longstanding U.K. government's "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver...
View ArticleWith More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With...
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer...
View ArticleShannon Washington on the Process of Becoming a Leader
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative...
View ArticleHow Google Pixel, American Express Use NBA-All Star Weekend to Drive New...
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star...
View ArticleMagnum’s Artsy Film Reimagines Ice Cream as a Winter Treat
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by...
View ArticleRevolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and...
View ArticleMore Change at Unilever as Brand And Inclusion Chief Aline Santos Exits
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who...
View Article40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact
The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. One...
View ArticleLet’s Talk About Consent and the Future of Permission-Based Marketing
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent...
View ArticleHere’s What to Know About Walmart Buying Vizio, According to Experts
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating...
View ArticleBuild-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple...
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its...
View ArticleTelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK...
View ArticleMcDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden...
View ArticleCoinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to...
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