Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league...
View ArticleVerswire Is Not Your Average Record Label
Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to...
View ArticleFubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming...
Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture....
View ArticleAdweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve...
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental...
View ArticleThe Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by...
View ArticleComplex Media Acquired by Live Shopping Platform Ntwrk for $108 Million
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two...
View ArticleJennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad
Jennifer Aniston couldn't remember her on-screen soulmate, David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a...
View ArticleRite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an...
View ArticleWPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition
WPP CEO Mark Read underlined the advertising business' commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company...
View ArticleUniversal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business...
View ArticleNostalgic Smokey Bear Campaign Celebrates the Impact of America’s...
Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates...
View ArticleStagwell Bolsters European Footprint with Sidekick Acquisition
Advertising services group Stagwell, which owns agency brands such as 72+Sunny and Anomaly, has bolstered its European offer with the acquisition of a collective of specialist agencies known as...
View ArticleWarner Bros. Promotes Dune: Part Two With Snapchat AR Lens
Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens...
View ArticleTechMagic Podcast: Spatial Computing Headset Wars and a Glimpse Into the...
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to see after Kebler sees a trash-filtering robot during his travels. Hackl talks about how AI and...
View ArticleAmazon Becomes Latest Streamer to Join Upfront Week
Amazon is the latest streaming company to join TV upfront week, following YouTube's addition in 2022 and Netflix's entrance last year. The company will host its first upfront week presentation on...
View ArticleWhat Role Do Ethics Play in Media Planning And Buying?
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in...
View ArticleVolkswagen Appoints CMO From Within to Drive Brand Into the Future
Volkswagen Group promoted from within to fill the vacant global chief marketing officer space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the...
View ArticleIntroducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with...
View ArticleWieden+Kennedy’s Powerful Campaign Tackles Rise of Book Bans in Schools
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and...
View ArticleBisquick Brings a Fargo Cameo to Life With Special Product Drop
Dorothy "Dot" Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding "love and joy" as additional ingredients....
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